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Infographic: 20 years of eBay
This week marks 20 years since e-commerce site eBay launched, which now has more than 157 million active users. The brand was originally known as Auction Web when it launched in 1997 and two years...
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Pitches: Why eBay has introduced a new way to reach parents
“Millennials,” “baby boomers,” “Gen X/Y/Z” – advertisers use a huge number of labels to describe the needs, wants and interests of different demographics. But what’s in a name? And does a label really...
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Amazon and Argos poised to win the Christmas shopping search battle
For major UK high-street and online ecommerce retail, search is an invaluable channel for the Christmas period. By year end, total online retail sales for 2015 are expected to exceed £116bn...
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TV events, eBay and ‘couch commerce’
While digital advertising has transformed the way marketers relate to their audiences, these learnings and insights can be applied to both digital and non-digital environments. TV, for instance, has a...
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Valentine’s Day panic shoppers splurge on eBay
It may have its origins with an early Christian martyr, but over the past decade Valentine’s Day has become one of the biggest moments in the retail calendar. Last year Brits alone spend a staggering...
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How online retailers cash in on the bonus season
Gifting season may be a distant memory for the advertising industry, but for many of the UK’s workers, the end of March brings a much longed for present of its own – the bonus pay packet. In fact, the...
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